Jonathan Parr presents

Tommy Lee noss1233 at
Thu Nov 1 14:52:08 GMT 2007

Once you have determined the level of competition for top positions in your
business category, use the following as a basic guide:

1 - *Low to medium competition with no previous 'search engine optimization'
* - Locate a good submission service who will give your home page a
'tune-up' then submit your site manually to all the leading engines and
directories. Expect to pay around $25 to $65 month and be suspicious of
anyone that charges less, they probably use automated submission software.

2 - *Medium to High competition on restricted budget* - try to locate a
service that will go beyond basic Meta Tag revisions. Not all search engines
pay much attention to what is in your Meta tags, so look for someone who
will make changes to the HTML on your key content pages to give them a
boost. At the lower price service levels, the changes will be mostly hidden
and will not change the outside appearance of your site. These services are
less predictable than more expensive services, but in many cases can
generate some very good page rankings. Again, whoever you chose should
submit your site manually to all the leading engines and directories. Expect
to pay around $55 to $95 per month. Make sure that you are getting more than
revised Meta Tags at this price level.

3 - *Sites with high or extremely high competition* - you will encounter
various approaches at these higher service levels. Most common is to use
Doorway pages and sometimes a separate Hallway domain. Think about
Doorway/Hallway pages as pages that are designed to focus on a specific
search phrase, each targeting a specific search engine. It is not uncommon
to have sites with over 100 custom designed Doorway pages targeting multiple
search phrases and multiple search engines. Be very careful who you select
to create Doorway pages for your site. Software is available that can create
high numbers of Doorway pages for multiple search phrases and all the
leading search engines. This software generates 'template' or 'boiler plate'
pages that are identical with the exception of strategically placed
keywords. Many search engines are now programmed to detect these pages and
will penalize your site if you use them. Ask to see samples of Doorway pages
and look for a service that adopts the 'theme' of your main site, and
actually adds valuable content to the site.

More information about the samba-technical mailing list