[Samba] Join Pervasive and DM Review for a Web Seminar

[WebSeminar at DMReview.com]

Pervasive Software and DM Review Present

Integrating Customer Data - The Lifeblood of CRM
An Online Seminar Featuring Ted Friedman of Gartner, Inc. with Special Guest Adam Gross, Salesforce.com
 
Date: June 8, 2004 
Time: 2:00 p.m. - 3:00 p.m. ET
11:00 a.m. - 12:00 p.m. PT 

Key to success of any business initiative such as CRM is tackling the cost drivers around customer data integration. Compounding this challenge is the need to gather and integrate customer data from widely disparate sources, across multiple platforms and environments, and between both new and legacy systems-all on either a batch, regularly scheduled or on a real-time, event driven basis.

These difficult integration challenges often require extensive custom coding and over the course of time consume an increasing amount of development time and costs in proportion to the complexity of task. Instead of getting more out of costly development resources by committing them to revenue producing projects, custom software integration bleeds those resources for little or no additional value.

Today, companies require an approach that allows the integration and exchange of customer data with other business systems without the need for time consuming and costly code. 

Speeding Time to Value on CRM 

Please join featured speaker, Ted Friedman of Gartner, Inc. with guest speaker, Adam Gross of Salesforce.com and Mike Hoskins of Pervasive Software to learn: 

- Why customer data integration is the critical building block of CRM and the key to unlocking customer value 
- What are the hidden costs within CRM - data acquisition and customer data integration issues and what you should do to control these costs 
- What are the capabilities necessary for end users and IT organizations to meet their CRM customization, integration and extension challenges in record time and with record success

Register Now at http://www.dmreview.com/eletters/clickReg.cfm?URLID=3910

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