exclude being ignored

[Bob Holtzman]

Running debian wheezy w/ rsync 3.0.9-4. The command in question is 

rsync -vahHz --delete --exclude '/proc' --exclude '*.iso' --exclude
'/home/holtzm/mail/backup' --exclude '/sys ' --exclude '/tmp'--exclude
'/media' /. /media/cf0a98ed-3c11-4107-b61e-f5139d024396/Wheezy-laptop

notice the --exclude '/media' notation. This setup has been working for
me for several years without a problem. Suddenly --exclude '/media' is
being ignored and I find it backing up the backup, creating an endless
loop and a tremendous file before I catch it and stop the process.

Not being a coder, I'm at a loss as to how to begin attacking this
problem.

Any pointers appreciated.

-- 

Bob Holtzman
A fair fight is the result of poor planning.