Problems with --exclude

[Brian Camp]

I'm trying to get rsync to exclude the directory 
"/home/www/users/ftp/pub/" from being copied in the command line below 
and have not been successful.  I've tried many combinations, such as 
dropping the /'s and adding *'s,  without any luck.  
/home/www/users/ftp/pub/ is not part of a symlink, but it is linked to 
several times within /home.  The local and remote machines are both 
running rsync 2.5.7 under openbsd 3.4.

/usr/local/bin/rsync -zqrlptgo --delete --exclude 
"/home/www/users/ftp/pub/" root at gorgimera:/home/ 
/home/backup/gorgimera/home/

  What am I doing wrong?  Any help would be *greatly* appreciated.

-Brian